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Sr. Creative Director, Omni-Channel

14650042 Baltimore, Maryland
12/28/2019 Marketing
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Summary: 

The Senior Creative Director – Omni-Channel will lead a multidisciplinary design team that establishes brand design and voice for all Under Armour omni-channel experiences. This role will set a strategic design direction for Under Armour omni-channel experiences globally and guide internal and external teams to execute on this vision. The Senior Creative Director is responsible for creating the vision, strategy, design, and messaging guidelines for all digital branded across Retail (DTC/Wholesale), UA.com and UA mobile app. This role will partner with UA Digital Product creative leaders on MyFitnessPal, and MapMyRun to drive a consistent engaging experience across the entire UA ecosystem..

The Senior Creative Director is a key member of the Global Brand Creative leadership team and partners closely with Brand Marketing, Ecommerce, Digital Product, Merchandising, Retail, and Channel Business leaders to develop creative programs and design concepts that meet the business objectives of the organization and advance our Brand strategy.

Essential Duties and Responsibilities:

  • Partner with Brand Creative teams (Category, Story, and Content) to continually drive and refine how we communicate our brand mission, personality, and point of view to consumers by creating transformative digital experiences that will inspire our athletes and deliver on our promise of making athletes better.
  • Develop the strategy and design guidelines for the UA experience globally across, Retail, UA.com, ArmourBox, ICON and UA mobile app.
  • Work closely with Brand Marketing, Ecommerce, Retail Marketing, and Digital Product on driving integrated experiences across all consumer touchpoints.
  • Partner with global and regional creative agencies to develop strategy and creative to drive engagement and conversion
  • Create and implement a global kit of parts that are consistent with global brand standards and can be translated across channel and region to ensure globally consistency and regional relevance
  • Provide strong creative direction and quality control over concepts and projects
  • Work with the cross-functional leads to estimate, create, manage, track, and drive deadlines for new and existing projects
  • Use behavioral data and insights to inform and influence the customer journey and experience, ultimately leading to increased engagement and conversion





Qualifications:

  • Bachelors’ Degree in Design, Marketing or a related field 
  • Minimum of 12 years of digital design experience
  • 5 years of creative direction of multiple teams  
  • Microsoft Office and Mac platform proficiency
  • Extensive experience with Adobe Creative Suite
  • Past experience with User Experience design
  • Experience succeeding in a fast-paced growth environment involving time-sensitive, complex projects
  • Omni-channel experience a plus
  • Ability to travel up to 25-40% (weekends included)

Competencies:

  • Excellent writing and communication skills
  • Excellent presentation skills
  • Excellent leadership and collaboration skills
  • Strong influencing and negotiating skills
  • Inspiring and leading creative people
  • Ability to thrive in a fast paced, achievement based environment
  • Ability to sketch out designs by hand or computer
  • Ability to motivate and lead others in the development and execution of creative projects
  • Ability to direct and manage external creative teams and agencies
  • Be of exemplary moral and ethical character

All applicants must provide a portfolio of relevant work samples. (via URL or PDF)

BENEFITS AND PERKS:

  • Paid “UA Give Back” Volunteer Days: work alongside your team to support initiatives in your local community.
  • Under Armour merchandise & Connected Fitness app discounts – including MyFitnessPal & MapMyFitness!
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates.
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promotephysical activity and overall well-being.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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