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Sr. Manager, Global Personalization (REMOTE)

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Sr. Manager, Global Personalization (REMOTE)




Baltimore, Maryland



Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Manager, Global Personalization is part of Under Armour’s Global Marketing team and is responsible for conducting analysis of, and developing strategic consumer personalized journeys, competitive landscape analysis, and digital market trends that inform and build UA’s personalization strategy. This role will act as a primary liaison between various stakeholders and teams to develop and execute the test and learn agenda to increase personalization across all consumer touchpoints. This role will partner with Regional Marketing and ecommerce teams, technology, and Global marketing team and Marketing Technology team to help.

We are looking for a star performer to develop robust cross-channel consumer engagement experiences that accelerate growth among our many consumer bases. This person should have a cross-section of skills spanning digital marketing, strategy, marketing technology, consumer insights and analytics–a blend of a data driven marketer, brilliant communicator, influencer, and passionate consumer advocate. Must have prior experience creating and implementing customer experiences and interactions based on data-driven insights.

The Sr. Manager, Global Personalization will be responsible for owning and managing the planning process and test and learn agenda that helps drive personalization and scale. 

Essential Duties & Responsibilities

  • Build & execute personalization strategy collaborating with cross functional partners
  • Align and coordinate personalization initiatives with broader marketing and business goals
  • Design a Personalization roadmap utilizing available (and future) technologies. Adopt strategic approach to developing roadmap for adopting new technology and identifying gaps in technology for future enhancement
  • Evaluate existing tools and consumer experiences and interactions being developed in all consumer touch points and identify opportunities for enhanced personalization and relevance
  • Implement testing roadmap/ agenda to cover all dimensions of personalization - lifecycle, content, offers, triggers, and recommendations to implement experiences and interactions across all touchpoints such as email, website, shop app etc
  • Work with internal stakeholders to implement and share learnings and success across all regions
  • Develop and standardize measurement tactics and identify appropriate KPIs across Personalization program. Synthesize data into recommendations; driving strategic goals/objectives; advise cross-functional partners on key findings

Qualifications (Knowledge, Skills & Abilities)

  • Team oriented – desire to be a part of and contribute to a high-performance culture.
  • Strong at analyzing data to identify insights and think creatively and translate insights into marketing strategies. Experience working with data platforms and reporting tools
  • Comfortable working with and lead cross functional teams including Data, Marketing and IT functions
  • Designed and successfully implemented innovative customer strategies (technology, process, people) in a high-growth environment leveraging agile methods and design thinking principles
  • Deep understanding of marketing strategy and tactics with a proven track record for delivering value and measuring contribution to business goals/objectives
  • Strong understanding of Marketing Automation technologies and tools available for personalization including Knowledge of Adobe, Google Analytics, and other analytics tools and machine learning and optimization platforms.
  • Strong interpersonal and communication skills; excellent verbal and written skills

Education And / Or Experience

  • 8+ years’ of Marketing experience; 2+ years’ experience in personalization 
  • 2+ years experience in implementing personalization strategies using machine learning and offer optimization tools
  • Experience in retail a strong plus


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 



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